WAI Innovation Index takes you through key market figures and facts for the Internet of Things (IoT).
We have reached an inflection point within information technology (IT) where the conversation is moving from cost to value. IT is no longer focused on back-office infrastructure. In a digital world, the function has transformed to help unearth valuable data insights and define the future of products. Given the historical and deep knowledge with big data, security and infrastructure, the IT function plays an integral role in delivering delightful customer experiences across all digital platforms.
On a panel addressing how the Marketing and IT relationship has been reinvented, the more important one is the convergence between IT and marketing with the ability to take data capabilities in the IT organization and merge it with marketing aspirations. The Marketing and IT partnership is tighter than ever; both functions are working with synergy to implement and manage digital technology and leverage data insights to provide personalized experiences.
If you are interested, I have posted an article about IT innovation that you can read here: http://worldofinnovations.net/2014/06/08/how-to-capitalize-on-the-golden-age-of-it-innovation/
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