Content marketing: keeping it substantial and intentional

InnoGraph analyses specific innovation trends through info graphics based on stories that were shared by experts on WAI Social Networks. In a volume and revenue driven environment, clarifying sense and identifying biases behind the use of communication tools seems critical to solve identified issues. How do innovation experts create substantial content that is consistent enough across technologies to inspire… Read More Content marketing: keeping it substantial and intentional

InnoGraph: Communities, Cultures and Companies

Company cultures are described by innovation experts and analysts as evolving towards professional and social communities where individuals need to understand what their role and value are to maximise their impact while optimizing their personal development. As a result, innovation in future company cultures will be led by communities able to develop the human values and… Read More InnoGraph: Communities, Cultures and Companies

Startups, people and ecosystems: success and reality

InnoGraph is an innovation trend explained through visual graphs.  The business world is in search of unicorns. Or is it? Startups are created throughout the world as a way to challenge existing business models and bring disruption as a market changer to develop growth. Because they showcase personal success stories grown in an accelerated environment,… Read More Startups, people and ecosystems: success and reality

InnoGraph: Redefining leadership in the new innovation ecosystem

InnoGraph is a visual representation of the innovation trends and information shared on specific topics. Because of the changes occurring in its operating environment, innovation is managed in different styles and techniques combination which allows managers themselves to adapt. Team working is given a new dimension with collaborative communication tools, and through that teams and… Read More InnoGraph: Redefining leadership in the new innovation ecosystem

Global Challengers, Innovation Styles and Complexity

What are the innovation strategies used by BCG’s Global Challengers? BCG has recently published an updated list of Global Challengers, international companies from the BRICS which are showing healthy growth rates in incomes and employment. They have analysed new joiners’ strategies to market to highlight what approaches have driven them to this Global Challengers segment.… Read More Global Challengers, Innovation Styles and Complexity