7 traits of smart change makers

Current pressuring political, economic and social trends usually spread tensions and fear across media, including social media, creating further individual anxiety. From an innovation viewpoint, this in fact seems to generate further appetite for innovation, as identified through the selection of most liked and shared ideas on WAI social networks. What makes smart change makers believe so fiercely… Read More 7 traits of smart change makers

Market Roadmap: New Strategy, New Marketing

Market Roadmaps build a market story for selected innovation trends. Today we look at the latest marketing and strategy tools that have emerged from the connected businesses and markets. We in particular learn how digital tools enable a higher definition of existing markets, newly defined stories and conversations with customers. If you’d like to share… Read More Market Roadmap: New Strategy, New Marketing

Europe in the Mirror, Emerging Markets: from local to global

The Big Picture is a monthly PESTLE analysis. Today we look at Politics and Economics. Europe in the Mirror Greying policies “We will not allow this to happen”, is the comment collected by Gabriel Nedelec for Les Echos when Voktor Orban, Hungary President, announced a tax on Internet. Down and everywhere in the streets, the… Read More Europe in the Mirror, Emerging Markets: from local to global