Market roadmap: Why entrepreneurs connect experiences to innovate

Market roadmaps describes key market component of specific innovation trends combining posts and tweets shared on WAI social networks. As emergencies for change are pressing key market players to rethink collectively new ecosystems for growth, entrepreneurs and leaders develop new communication strategies to create communities around customers and skills to answer their needs. By reaching out to… Read More Market roadmap: Why entrepreneurs connect experiences to innovate

Storytelling shapes the way we speak innovation

Market Roadmaps build market stories around specific trends and strategies. As a way to create human links between businesses, products and customers, leaders and innovation practitioners develop storytelling based strategies that are shaping new approach and messages sent to market. As business becomes slightly more personal, individuals are driven back at the heart of strategies… Read More Storytelling shapes the way we speak innovation

Leading through change, politics and economics

The Big Picture is a PESTLE analysis taking you through the broader environment around innovation. Today, we cover Politics and Economics. Politics : Looking for heroes In an article from La Tribune, we interestingly learn that France is the first European nation in terms of start-up creation. As Delphine Cuny explains, French minister of economy stated… Read More Leading through change, politics and economics