“By humans, for humans”

I started working at a time when we did not have “data” to make decisions, we called them “statistics”. And we’d partially build them ourselves (we called them: “internal estimates”). We didn’t have “communities” either, or not as they exist and interact today on social media. We called them “segments” and we had lengthy presentations to understand… Read More “By humans, for humans”

Making sense of social media through diversity

Market roadmaps describe key market component of specific innovation trends combining posts and tweets shared on WAI social networks. From readers to information providers, social media is interlinking global opinions and specific facts into a complex conversation questioning users’ ability to make sense of increasing amounts of data both as citizens and customers. The uniformity of ideas… Read More Making sense of social media through diversity