InnoGraph: Communities, Cultures and Companies

Company cultures are described by innovation experts and analysts as evolving towards professional and social communities where individuals need to understand what their role and value are to maximise their impact while¬†optimizing their personal development. As a result, innovation in future company cultures will be led by communities able to develop the human values and… Read More InnoGraph: Communities, Cultures and Companies

Market Roadmap: New Strategy, New Marketing

Market Roadmaps build a market story for selected innovation trends. Today we look at the latest marketing and strategy tools that have emerged from the connected businesses and markets. We in particular learn how digital tools enable a higher definition of existing markets, newly defined stories and conversations with customers. If you’d like to share… Read More Market Roadmap: New Strategy, New Marketing