Making sense of social media through diversity

Market roadmaps describe key market component of specific innovation trends combining posts and tweets shared on WAI social networks. From readers to information providers, social media is interlinking global opinions and specific facts into a complex conversation questioning users’ ability to make sense of increasing amounts of data both as citizens and customers. The uniformity of ideas… Read More Making sense of social media through diversity

Market Roadmap: New Strategy, New Marketing

Market Roadmaps build a market story for selected innovation trends. Today we look at the latest marketing and strategy tools that have emerged from the connected businesses and markets. We in particular learn how digital tools enable a higher definition of existing markets, newly defined stories and conversations with customers. If you’d like to share… Read More Market Roadmap: New Strategy, New Marketing