Tag: Marketing Tech Blog

“By humans, for humans”

I started working at a time when we did not have “data” to make decisions, we called them “statistics”. And we’d partially build them ourselves (we called them: “internal estimates”). We didn’t have “communities” either, or not as they exist and interact today on social media. We called them “segments” and we had lengthy presentations to understand… Read More “By humans, for humans”

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Market Roadmap: New Strategy, New Marketing

Market Roadmap Marketing Strategy

Market Roadmaps build a market story for selected innovation trends. Today we look at the latest marketing and strategy tools that have emerged from the connected businesses and markets. We in particular learn how digital tools enable a higher definition of existing markets, newly defined stories and conversations with customers. If you’d like to share… Read More Market Roadmap: New Strategy, New Marketing

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