Market Roadmaps build market stories around specific trends and strategies. As a way to create human links between businesses, products and customers, leaders and innovation practitioners develop storytelling based strategies that are shaping new approach and messages sent to market. As business becomes slightly more personal, individuals are driven back at the heart of strategies… Read More Storytelling shapes the way we speak innovation
Businesses are increasingly investigating how to best define and address younger generations. They understand they need to develop their presence on new media, but also question the benefits of developing products specific to Millennials. Through inspiration and purpose, they seek to develop new codes and visions that could bring young generations on board, whether they… Read More Fresh energy at work: Millennials get on board
InnoTrends is a market trend analysis broken down by segments to interpret needs and requirements by paying attention to semantic and sentiment beyond numbers and facts. This series on “Innovate 2015” gathers the definition of innovation for this year as shared on WAI social networks by business schools, society, politics, business experts, science and technology experts. This new… Read More Innovate 2015: Innovation seen by Experts, Analysts and Medias
The Innovation Index analyses the market attractiveness, business model maturity and infrastructure and support impact of a given sector or technology. This is the second part of the new Innovation Index for Hadoop. It aims at analyzing Hadoop business model maturity. The first part of the analysis, covering market attractiveness, is available here. A last article will… Read More Hadoop: finding the right balance
Now a couple of months away from 2014, it’s time to have a look at what innovation is promised to be this year. This InnoTrends is relating science, business and technology experts view on innovation for 2015. A later article will look into schools, politics and society views. A last one will analyse press, consulting… Read More Innovate in 2015
The Big Picture is a monthly PESTLE analysis for innovation. Today we look at Legal and Environment. You can find Politics and Economics analysis here, and Society and Technology analysis here. The issue with Privacy The “AirPlane!” syndrome Oscillating between panic and comic, decisions and choices recently made by the EU in an intent to… Read More The issue with Privacy, How many steps to make a path?
The Big Picture is a PESTLE analysis providing an overview of innovation over the past weeks. Today we look at Society and Technology. You can also read our previous post for Politics and Economics, “Europe in the mirror and Emerging Markets: form local to global“. The disrupted society Living Big life changes, big questions. “Are Shyp… Read More The disrupted society and The last mile
Whether it comes from technological change, disruptive business models or growing market constraints linked to higher demands from customers, organisations and strategies have to change. Partnerships? Social business? Digitalization? Diversification? Or maybe all of it? The only certainty companies have left is legacy will not survive to the new era, whichever it is, that era… Read More We Are Innovation because we are Agile