Innovation often comes down to language. Development languages, “buzzwords”, keywords seem to be dictating innovation cultures instead of products, concepts and ideas. New codes arise in an ever changing technological environment, challenging organizations’ ability to articulate visions and operations, cooperations, into timely and customer centric innovation projects. Entrepreneurs and change makers across sectors pave ways… Read More Can you “sensespeak” innovation?
Market Roadmaps build market stories around specific trends and strategies. As a way to create human links between businesses, products and customers, leaders and innovation practitioners develop storytelling based strategies that are shaping new approach and messages sent to market. As business becomes slightly more personal, individuals are driven back at the heart of strategies… Read More Storytelling shapes the way we speak innovation