Content marketing: keeping it substantial and intentional

InnoGraph analyses specific innovation trends through info graphics based on stories that were shared by experts on WAI Social Networks. In a volume and revenue driven environment, clarifying sense and identifying biases behind the use of communication tools seems critical to solve identified issues. How do innovation experts create substantial content that is consistent enough across technologies to inspire… Read More Content marketing: keeping it substantial and intentional

Market Roadmap: New Strategy, New Marketing

Market Roadmaps build a market story for selected innovation trends. Today we look at the latest marketing and strategy tools that have emerged from the connected businesses and markets. We in particular learn how digital tools enable a higher definition of existing markets, newly defined stories and conversations with customers. If you’d like to share… Read More Market Roadmap: New Strategy, New Marketing