The complex world around Millennials

The economic and technological environment surrounding Millennials is an invite for innovation. The sharing economy promises new business models for their ideas, even paying systems are developing new services to follow their buying habits. With a high sense of engagement, younger generations hold the power to drastically change the world we live in.

Science and Technology experts

As a key differentiator in generational behaviors, the use of technology differs between Millennials and Centennials. While both generations may extensively use digital tools, their objectives are different. As Popsop explains, “Millennials use the power of Internet to change existing systems, unite people in communities and fight for their rights.  Centennials, vice versa, are quiet innovators, not fighters. Instead of changing systems, they create their own zone of comfort.”

Banks and Financial Institutions

Technology, trust and purpose are the key drivers for banks to attract and retain Millennials. As Petervan explains, “banks are most likely to be disrupted by Millennial consumer preferences, and are facing massive challenges in terms of approach towards customer acquisition and user experience. Millennials believe that the way we access money and pay for things will be completely different five years from now.”

Research and Consulting Firms

Generational usage of social networks is highly scrutinized to define the best content marketing strategies. In his article for INC, Kelsey Libert shares key metrics to understand how Boomers, Millennials and Generation X use of social networks.

Politics and Public Institutions

In France, politics worry about the increasing distance between youth desire for engagement and available opportunities to engage. France Stratégie has released a new report highlighting projects undertaken to encourage younger generations to take part in building a new society. As Beligh Nablin explains in below video, rewarding youth engagement in punctual citizen volunteering “represents a major public policy strategic issue, including as regards national cohesion”.

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